In 'Southview to Gettysvue,' Bill Schmidt talks Gatorade, Jordan and Olympic success
It’s hard to conceive of a consumer product more ubiquitous and synonymous across American spectator sports than Gatorade. As the sports drink’s former head of sports marketing, Bill Schmidt is the person most responsible for the brand’s still-dominant position across pro sports and can unassailably take credit for building one of the most indelible beverage brands of the past half-century.
Source: sportsbusinessjournal.com
