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‘Mass-pirational’ approach includes original soundtrack The rise of CBD has become a major new development in the health and wellness industry. But this success has also made it hard for brands to stand out and make its message heard. Facing this challenge, Qualis Standard, one of Nevada’s fastest growing hemp-based CBD manufacturers, turned to branding agency Zero, to help launch of its latest brand, Enjjoy. Qualis asked the agency to give their new products a voice and to develop a multi-tiered “mass-pirational” approach. Zero delivered with, not only designs – including brandin...

Packaging Contents: CBD Packaging Substrate / Materials: Plastic The rise of CBD has become one of the most exciting new developments in the health and wellness industry, featuring a growing list of new brands that cater to every need — from relieving aches to providing calm. But this success has also resulted in oversaturation, making it hard for each brand to stand out and make its message heard. Facing this challenge, Qualis Standard, one of Nevada's fastest growing hemp-based CBD manufacturers, turned to digitally-native branding agency Zero, to reinvent the category with the launch...