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Ad Net Zero, has launched in Aotearoa New Zealand today, with a mission to accelerate the decarbonisation of the advertising industry. Launched first in the UK in late 2020, New Zealand will become the fourth region globally to harness the Ad Net Zero ...
Kiwi social media identity Simone Anderson is being investigated by the Advertising Standards Authority over her promotion of a Covid-19 rapid antigen test
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Should Westpac change its name? Marketing expert responds 2 Apr, 2021 02:00 AM 4 minutes to read The Westpac brand could disappear in New Zealand in the future. Photo / Getty Images Westpac's recent announcement to the sharemarket that it was mulling the sale of its New Zealand arm could lead to the disappearance of one of the most recognisable brands in the local market. This according to MinterEllisonRuddWatts partner Kate Lane, who noted in her commentary last week that, while not inevitable, it seems likely the demerger might result in renaming and rebranding of Westpac ...
SCREENSHOT The Government has spent more than $1.3 million on Covid-19 advertising in the two weeks since February 14. The $1.3 million the Government has spent on Covid-19 advertising since the resurgence of community cases two weeks ago may have missed the people at the centre of the outbreak, a marketing expert says. Covid-19 messaging has been slammed as irrelevant to young people and non-English speakers despite the latest Auckland cluster being based around a high school in an area with a large population of diverse ethnic communities. The bulk of the $1.34m spent on Covid-19 advertis...