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UNWTO and Les Roches Global promote tourism innovation and enterpreneurship

UNWTO has partnered with Les Roches Global Hospitality Management School to support tourism startups in embracing innovation and accelerating their shift to greater sustainability.

Throughout May, the 15 winners of the UNWTO Awake Tourism Challenge were given the opportunity to take part in the Acceleration program offered by Spark, Les Roches Hospitality School, at Crans-Montana, the Swiss Campus of the school. The acceleration program focuses on key issues for tourism entrepreneurs and startups, including marketing and finance strategy, market research, fundraising, legal concerns and transparency. The participants also took part in a Technology Challenge, designed to put into practice what they learned at Crans-Montana.

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Les Roches in Crans-Montana and Spark, its innovation center dedicated to the hospitality industry is abuzz this Thursday with the presentation to investors of the winning startups in the second edition of the Awake Tourism Challenge, an international competition organized by the World Tourism Organization (UNWTO), the United Nations' specialized agency.