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It has now become common for such companies to keep clocking their highest-ever OPMs on such occasions as the sector matures and more customers warm up to the idea of instant delivery of items beyond groceries
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Researcher NielsenIQ shows online contribution for impulse food such as chocolates, confectioneries and salty snacks rose to 5% in 2023, from 3% in 2022. In case of products such as washing powders/liquids, pre-post wash products, detergents and bleaches, online contribution climbed from 6% to 7% year-on-year. r. For utensil, toilet, floor and glass cleaning fluids, online sales grew from 10% of total sales to 11% in the period under review.
Fmcg: Researcher NielsenIQ shows online contribution for impulse food such as chocolates, confectioneries and salty snacks rose to 5% in 2023, from 3% in 2022. In case of products such as washing powders/liquids, pre-post wash products, detergents and bleaches, online contribution climbed from 6% to 7% year-on-year. r. For utensil, toilet, floor and glass cleaning fluids, online sales grew from 10% of total sales to 11% in the period under review.
The firm is charging a platform fee of Rs 2 per order, over handling charges that can range between Rs 5 to Rs 20, depending on factors like order size, location and time of day. This is different from rival quick-commerce platforms like Zomato-owned Blinkit and Swiggy Instamart that only charge handling fees.