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We are used to decisions about non-traditional trade marks not deserving protection in the European Union. Non-traditional trade marks can be difficult to register. Recent EU General Court McCain decision seems to go into opposite direction.
Health food chain wanted to revoke two marks for non-use | Nestlé failed to prove use of ‘S-26’ in relation to milk within five years.
British and Irish trade union Unite the Union has failed to convince the EU General Court to annul a European Union Intellectual Property Office (EUIPO) decision not to revoke a trademark.