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Become emotional and tied to that brand. >> but adventures on the gorge means nothing to them? >> adventures on the gorge means nothing to them. that's the tricky part. >> it's not just the customers. while some departments were easy to merge, others were not. >> river men are very passionate. class 6 was very passionate. adventure mountain river tours was very passionate. there was a fair amount of culture clash. >> many employees who lived through the merger are quite loyal to the individual brands. >> i found a lot of the back room operations, housekeeping, accounting, maintenance, even res...

One place and another one puts in about two miles down river. and one of the companies feels like where they put in is the best experience for the customer. and the other one feels where they put in is the best experience for their customers. and i can't seem to get them to agree on putting in at one place. >> there are other disagreements that to an outsider may seem small but have taken on a life of their own. >> the river men put ice in the bottom of their coolers to keep the lunch meat cool during the day. and the other group uses ice packs. i remember saying, guys, the customer doesn't ke...

Of what vie have been able. one day he hopes these three companies will be one. >> it will take more prominence and you'll see the flip-flop and some day it is our goal that adventures on the gorge will be the primary brand that is associated. when we come back our special anniversary edition of your business continues. we visit the ohio man who wanted to go mountain backing year round and created a company to indulged his passion.

Were approached about merging into one. >> i really wasn't interested. we had a good gig growing. we were making a lot and putting in our bills. >> the paul he is referring to is a former financial guy. a few years ago paul saw an opportunity to become the ceo of a new or sort of new company. >> they were very profitable and because of price cutting and a little bit of decline they rnt nearly as profitable. i would have to merge two or three together. >> that's how adventures on the gorge yuz.

When you say class 6 or rivermen they automatically become tied. >> adventures on the gorge means nothing to them. >> right. that's the tricky part. >> rivermen was very passionate. there was a fair amount of culture clash. >> many are still quite loyal to the individual brands. >> i found a lot of back room operations, ohousekeeping, maintenance and even rezization staff were easy to merge. >> they were the personalities and competitors really. >> they are competitors in anybody that is in charge of eight people for a day. some of them have very larg large egos. >> one of the companies puts i...