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And that the President Elect talked about a system where for every new regulation comes in, two have to go away. Im not sure how that works. But something along those lines where new regulations have to be counter weighted with reduction in the overall Regulatory Burden on small companies. Weve seen happen many times a regulation gets put into place and nobodys thought about how its going to affect the Small Business owner. I it may make sense for big business but Small Business gets talking up. You have to have institutional reform so that you force government to do this. Sunsetting regulatio...

Who's never shotgunned a beer. >> shotgunning a beer when is you're basically breaking into the bottom of a can, and then you're drinking from that hole. >> reporter: once the partners settled on what to build, they had to figure out how. >> we started calling people. >> reporter: the people they called for help were engineers, industrial designers, metal fabricators, and their parents. >> we both got a small investment from our dads. i think around $10,000. >> reporter: with all that help, the two created a sleek-looking, inexpensive product they eventually called the saber tooth. after gradu...

We make. raging mammoth, everything that we create is about having a better time with your friends. that's all that matters. >> so then the products come out, that come out of that, how are we going to create a product that's going to complement that lifestyle? >> people come to us with an idea -- >> reporter: that's where rob lang comes in. >> then we work through the different faces of designing and developing and getting a product into manufacturing. >> reporter: they turned to rob and his san diego-based southern california design company. >> we'll meet with them and say, this is what we w...

Make. raging mammoth, everything that we create is about having a better time with friends. that's all that matters. >> then the products come out of that. how are we going to create a product that's going to compliment that lifestyle. >> people will come to with us an idea. >> that's where rob lane comes in. >> then we work through the different phases of designing and developing and getting a product to the manufacturer. they have turned to the design company. >> this is what we want. what do you think? >> look at that idea. look at how to make that idea better. >> do a couple prototypes. an...

Eyes to an overlooked market. >> we looked around and went, why has no one started a company around this lifestyle? and that's really how it came about. >> more than just a logo, raging mammoth became a symbol of the high octane adventure their customers craved. and a brand with a mission. >> so why are we doing this? our why is to create good times. it's the way you do it when you use the product. that was a defining moment for us, that's what drives growth. >> not only did sales numbers explode, but they say their customers hijacked their instagram and facebook pages with hundreds of unslit ...