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Share this article Share this article ORLANDO, Fla., April 8, 2021 /CNW/ -- Fresh Express ®, the brand leader in value added salads, today announced three new salad kit flavors in Canada: Twisted Caesar Classic Caesar and Twisted Caesar Asian Caesar Chopped Salad Kits and an Italian Balsamic Salad Kit. Fresh Express launches three new salad kit flavors in Canada. As a result of the pandemic, consumers have scaled back on restaurant or out-of-home dining and most meals are now prepared and enjoyed at home, driving increased demand for meal solutions that are flavorful, nutritious and easy t...

New package redesign for salad blends Value-added salad brand Fresh Express® has contemporized its brand with new packaging design for its Garden, Premium Garden, Crunchy and Tender Leaf salad blends. The new design, which features revised artwork and graphics, aims to increase consumer appeal and purchase interest, and in independent qualitative and quantitative research, 86 percent of consumers said the updated look felt “fresh.” The new packaging – which includes elements such as a larger window for improved ingredient visibility, product segmentation on pack and a more prominent fr...