Character World tucks in with Swizzels for bedding, blankets, and more – Licensing.biz
587 Views Character World is helping kids tuck in to the confectionery specialist Swizzels Matlow with a new range of bedding, blankets, towels and more based on some of its most popular brands. In a deal brokered by Blonde Sheep Licensing, the initial range is due to online this year with a focus on the Love Hearts brand, with further lines to be added throughout the year. Swizzels is the largest independent British owned manufacturer of sugar confectionery in the UK and is still run by members of the families who founded the business back in 1928. The company makes a range of well-known pr...
Source: licensing.biz