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The Squishmallows brand continues to partner with companies across EMEA for multiple categories including FMCG, apparel, homeware and stationery. The Squishmallows European Consumer Products programme has grown exponentially with over 10 new deals signed in the last six months and new agency partner
Character World Brands will acquire the Ready Bed, Go Glow, Pop ‘N’ Fun and Hello Home brands from Moose, for distribution and development across EMEA. Character World Brands is to acquire four Moose Toys iconic home brands: Ready Bed,Go Glow, Pop ‘N’ Fun and Hello Home across EMEA. Under the terms
The Pokémon Company International tells Licensing.biz readers everything there is to know about how the property's licensing plans continue to drive fan awareness and engagement both in and out of the home. Pokémon remains at the forefront of pop culture and mainstream media through a vibrant p
Mojang Studios will exhibit at Licensing Expo for the first time, as new partners are signed ahead of the 15th anniversary of Minecraft in 2024. From its launch 14 years ago, the Minecraft universe has continued to expand, evolving into a global entertainment powerhouse with new merchandise, media c
With an extensive background in visual development for the toy and entertainment sector, Johnny Taylor joins Toikido from previous senior creative roles with Mind Candy, King and Meta. Fast-growing entertainment company Toikido has appointed experienced creative lead, Johnny Taylor, as its new chief