How affordable fine jewellery became the unexpected winner of lockdown fashion
How affordable fine jewellery became the unexpected winner of lockdown fashion 'Demi-fine' jewellery brands saw a surge in sales in 2020, as consumers turned towards precious accessories with meaning and longevity 10 February 2021 • 7:00am Missoma will launch a fine jewellery line on February 17 in response to customer demand Last May, at the peak of my lockdown despair, I bought myself an emerald and diamond ring. It wasn’t the most practical pandemic purchase, it wouldn’t make up for the horror show that was 2020, and I’ve had scant opportunities to show it off. But spending some of...