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Probiota Americas: Zbiotics aims to change the GMO conversation with probiotics
A focus on transparency and direct benefits for the end user may help change the conversation around genetic engineering, says the CEO of the company behind the world’s first ever genetically engineered probiotic.
Speaking with NutraIngredients-USA, Zack Abbott, PhD, CEO and co-founder of Zbiotics, explained that the company started from the hypothesis that the major problem with genetic engineering was the way it was being communicated and the way it was being used.
“But the technology itself has a ton of promise for benefiting humanity and so I felt that if we started a company that used genetic engineering that directly benefited the end user, and we were extremely transparent about the fact that we were using it, how we were using it, and why we were using it, then this conversation could move forward instead of being hidden behind closed doors,” ​he ....

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