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Route Mobile: “The US market offers better pricing and margins and so we were trying to enter it for the past six years. We were not able to set up an office there, so we then explored the option of acquiring an entity in the US, but that would have required a massive investment of nearly a billion dollars,” Gupta said. ....
On completion of the deal, Route would be able to operate in the high-margin CPaaS market in the US and, in return, Proximus could drive cost efficiencies using Route s established network in India, Route CEO Rajdip Gupta said. ....