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QSR Cos Growth: Retailers and quick-service restaurant chains in India experienced the slowest pace of store expansion in five years at 9%, with 33,219 stores as of March 31. In FY23, the number was 30,551, up 18% from the previous year. These companies added 2,700 stores, averaging 7 a day, but that's nearly half compared to 13 doors each day in FY23. Retail sales growth rate fell year-on-year every month in the previous fiscal, reflecting weak consumer sentiment across segments like apparel, footwear, and QSR.

Retailers and quick-service restaurant chains in India experienced the slowest pace of store expansion in five years at 9%, with 33,219 stores as of March 31. In FY23, the number was 30,551, up 18% from the previous year. These companies added 2,700 stores, averaging 7 a day, but that's nearly half compared to 13 doors each day in FY23. Retail sales growth rate fell year-on-year every month in the previous fiscal, reflecting weak consumer sentiment across segments like apparel, footwear, and QSR.

The campaign also includes a TVC showcasing crazy dance moves on a unique ‘Ninety-Nine’ tune to connect with guests.

As we normalise and go into the following year, we will continue to build restaurants., says Rajeev Varman, CEO, Burger King India. What is giving Burger King an edge over its peers and what is the company doing to keep up with the changing consumer trends especially in the post pandemic era? Let me put this in two parts; first on the business part, if you look at the agreement that is in place is a very long one until 2039. It gives us an exclusive right to build restaurants in the entire country. It also gives us the exclusive right to sub-franchise if we choose to.