Alibaba grooms rising stars as small pool of influencers proves risky
Lipstick king Austin Li Jiaqi, the top live-streaming influencer in this year's Singles' Day shopping festival hosted by Alibaba Group Holding, has shown himself to be a formidable salesman yet again, even as the e-commerce giant tries to groom rising stars to spread its risks. Li's presales session on Monday (Oct 24) attracted at least 10 million viewers online –...