Bold misfires and unfulfilled promise: The gripping tale of LG's rise and fall in phones
The difference would be starkly felt just a few months later when Verizon shifted gears to its next flagship, the Motorola Droid, which debuted in October of 2009. The Droid launched with the backing of a massive $100 million marketing campaign and a partnership between Motorola, Verizon and Google, and was credited with pushing Android phones into the mainstream. Other players like Samsung and HTC were piling on with Android phones of their own, but LG hesitated. "There was no 'fire under my butt' mentality," said a former executive at LG's US unit who didn't want to be named. It wasn'...