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For "the washington post." great to have you with us. bob, let me ask you first. how damaging is this to romney? he better be mr. october if he's going to turn this thing around. >> i think it's really damaging. i think there's a thing called water cooler conversation, which is most people don't sit around paying attention to politics the way we do. there are things that breakthrough because they happen and you meet somebody at the water cooler at the office the next morning and you say, did you see what that guy said? it was callous and untrue, but it was a revelation of the real mitt romney....

Strategist bob shrum tonight and eugene robinson. great to have you with us. bob, how damaging is this to romney? he better be mr. october if he's going to turn it around? >> i think it's really damaging. there's a thing called water cooler conversation, which is most people don't sit around paying attention to politics the way we do. there are things that break through because they happen, and you meet somebody at the water cooler at the office next morning and you say did you see what that guy said? what he was was callous and idiotic and untrue. this is the guy who likes to fire people and ...

Bob, let me ask you first. how damaging is this to romney? he better be mr. october if he's going to turn this thing around. >> i think it's really damaging. i think there's a thing called water cooler conversation, which is most people don't sit around paying attention to politics the way we do. there are things that breakthrough because they happen and you meet somebody at the water cooler at the office the next morning and you say, did you see what that guy said? it was callous and untrue, but it was a revelation of the real mitt romney. this is a guy that likes to fire people. this is the ...

Whole bain attack. they think it's working. the polls seem to indicate it's working. but the reality of that? >> certainly if you look at the bain record during romney's time there, it had big successes and some failures. i think this is sensible for the obama campaign to promote. also, it's true that during the last year or two of president obama's watch, manufacturing has had some kind of recovery in the united states. whether or not he can take direct credit for that is a whole more complex issue. but this is the natural, anybody in the president's position would be making this ad. >> is it...

>> what he's ignoring is sometimes people lose. the way mitt romney ran bain, he never lost. his million dollar investors never lost. the people always on the losing end of the stick were middle class americans just trying to do their jobs and get ahead. >> thanks for joining the panel. union bussing governor nikki haley is campaigning for scott walker in wisconsin. she says if the loses, it will be a major hit for republicans everywhere.