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How measuring voice tone can deliver value While it is well-known most of our intent is not communicated by actual words, what many do not realize is there is technology that can draw accurate conclusions from factors like tone of voice. One company at the forefront of delivering value from measuring tone of voice is Behavioral Signals, CEO Rana Gujral said. Behavioral Signals introduces emotional intelligence from speech into conversations with artificial intelligence (AI). “You probably hear the word disruption too much, but I tell you, what we’re doing is completely disruptive,” Mr. Gujral began. Rana Gujral He’s right. While most AI and machine learning-based systems on the market analyze words, Behavioral Signals generates insights from the pitch, tone, variance and finality of a person’s voice. While some companies focus on what is said, Behavioral Signals is concerned with the how. ....