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The heiress’ appointment represents the latest development in a growing trend of brands tapping celebrities to serve as creative marketing leads.
Matchbox Twenty’s lead singer Rob Thomas supplies Welsh vocals in a new Maximum Effort ad for Ryan Reynolds’ Aviation American Gin.
The Made in Chelsea star turned business owner weighs in on the celebrity-founded brand hype, sharing his thoughts on how to build longevity.
The chain’s latest campaign shows that the only holiday experience that might rival opening a Christmas gift might be opening a box of a dozen donuts.
Sedge Beswick offers an academic categorization of celebrity brands. Kind of.