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Brand codes are essential for creatives to do their job, but their importance is often underplayed. We asked lead designers what they need from marketers in order to create the best possible advertising.
M&S's subversive Christmas ad set fire to Xmas products and in doing so, inflamed a school teacher, the Gumtree CMO, yuletide fanatics and Palestine supporters. Creative David Felton explains just what the hell happened.
In this exclusive, Trolli’s Hope Hruska tells The Drum how the Ferrara-owned candy brand takes a playful and unconventional approach in its new social campaign.
The supermarket chain has debuted its first Christmas campaign from its new agency, Saatchi & Saatchi.
Are generative AI and ad farming sites a match made in heaven to make fraud harder to spot and marketing more complicated for everyone? Maybe, says Coegi’s Savannah Westbrock – but all hope is not lost.