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Annabel Engels, client services director at Mother Design, reflects on where it all went wrong for Subway and what it could learn from its competitor and soon-to-be sister brand, Dunkin’.
Incoming legislation means the car industry is going electric, but brands and their agencies are now charged with convincing consumers to make the switch.
Emma Jenkins, a strategist at Enviral, is tired of seeing unsubstantiated sustainability claims on billboards - and yes, that includes LinkedIn mock-ups. If they stand any hope of running, brands will have to get better at showing their working.
In light of heightened tension around LGBTQ+ representation in advertising, the dating app’s marketing boss Melissa Hobley shares how her queer love campaign paid off, lifting both consideration and intent.
"Watsonx your business," released today, features voiceovers from Golden Globe-nominated actor Oscar Isaac.