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Despite the influence of sustainable advertising on consumer choices, marketers often overlook sustainability in media channel selection, says Chris Dooley (head of social impact, JCDecaux). But out-of-home advertising, particularly digital out-of-home, offers a sustainable and effective way to reach audiences while contributing to social and environmental initiatives. Here's how.
Artificial intelligence (AI) is having a transformative effect on advertising, says James Murray (international product marketing lead, Microsoft Advertising). Here, Murray looks at how Bing's AI integration is supercharging search, and what advertisers can do to reap the benefits.
In 16 new ads, the brand’s iconic ‘Professor Burke’ spokescharacter hilariously demonstrates why homeowners shouldn’t cut corners in critical decisions.
The partnership scores big for the Joe Burrow Foundation, which helps support families experiencing food insecurity and child mental illness.
From fitness brand Gymshark to rock-n-roll water company Liquid Death, fan-propelled brands abound. Brand strategy based on fandom is the future for the rest of the world, says Ear to the Ground’s Jack Ward.