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Brand v performance marketing: a well-established dichotomy with an obvious solution? Connective3’s Mitchel White thinks so: the answer is both. Two major brands agree.
As summer draws to a close and back-to-school season beckons, brands work diligently on ads for students, teachers and families — and some deserve an A+.
While music and marketing go hand in hand, music fans can be tough to win over, so it’s unlikely a brand will succeed in this space without a long-term and well-thought-out strategy.
Part of the branding game is about winning awards. But if your branding team has both eyes on the prize, they might just forget to make the brand work in the real world, says Radley Yeldar’s Jennifer Pyne.
American grand strategy should emphasize the dangers of global multipolarity to pivotal middle powers and act as a balancing force to uphold the rules-based international order.