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Randy faced battles he never imagined possible. randy is the man behind trx, one of the most buzzed about brands in the fitness industry. his explosive success stems from a simple concept. one strop, two handles. but the trx experience is anything but basic. trk's success didn't happen overnight. for over a decade, randy poured every last dime into building a pristine product and a standout brand experience, and then just when trx started to take off, he was blind sided. copycat and counterfeit products started to flood the digital marketplace. >> they multiply like cockroaches and pretty soon...

The last thing on his mind. he was serving in the u.s. military as a navy seal facing ongoing missions that demanded a serious amount of physical strength. >> when we would deploy abroad, there's no gym. >> a natural problem solver, randy came up with a solution. >> i had scooped up my jujitsu belt and came up with the idea to tie a knot in the end of it, throw it over a door, lean back and try to copy the motion of climbing a ladder. and to do it just using my body weight against gravity. it worked. i can also do curls, flies, and i ended up starting to make them for guys in the squadron. >> ...

Otherwise an automated platform. >> randy also knew he had to make a bold and very public statement to scare off the copycats. he targeted one of the companies doing the most material damage to the trx brand and filed suit against them in court. >> how hard was that to win? >> it was a painful trail. >> he spent three years and $2.5 million. and despite a $7 million damage award, trx never saw a dime. >> the infringers just go out of business, so you better have a strategy for how you're going to leverage that verdict before you file a suit. now we have a cease and desist letter. >> the other ...

Ten minutes later they'd asked me to make some. >> he realized it might become a lucrative business. >> i had about $50,000 to my name. i spent that and bought a 40-year-old sewing someone. >> trx launched with a product that delivered undeniable results and limitless workout options, but getting the masses hooked took years. counter fa counterfeit products were everywhere. >> counterfeit has to not only be copying your product but usi using infringement trade part. knock off is a subtle twist. it's no less insidious. they copy your product, but they don't put your trademark on it. >> randy ne...