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>> announcer: msnbc your business is sponsored by american express. don't do business without it. ♪ ♪ hi everyone. i'm jj ramberg. welcome to your business. a show dedicated to helping you grow your business. for anyone fanatical about working out, you've heard of trx. a former navy s.e.a.l. is at the helm of this brand. the road to success has been complicated. the market was flooded and randy
On what is what is an automated platform. >> randy knew he had to make a bold and public statement to scare off the copycats, so he targeted one of the companies doing the most material damage to the trx brand and filed suit against them in corn. >> how hard was that to win? >> that was a painful trail. >> he spent two years and $2.5 million on the case and even though they won $7 million, trx never saw a dime. >> they ended up going out of business. now we have a cease and desist letter. >> the other thing i notice you did was put out a big press release. >> it very much was intended to be a ...
Imagined possible. randy is the man behind trx, one of the most buzzed about brands in the fitness industry. his explosive success stems from a single concept, one strap, two handles, but the trx experience is anything but basic. trx's success didn't happen overnight. for over a decade, randy poured every last dime into building a pristine product and a standout brand experience and then just when trx started to take off, he was blind-sided. copycat and counterfeit products started to flood the ma marketplace. >> they multiplied like cockroaches. then you have to look at putting this genie bac...
Randy was serving in the u.s. navy s.e.a.l.s. >> the one constant was when we would deploy abroad, there was no gym. >> a natural problem solver randy came up with a solution. >> i had accidentally scooped up my jujitsu belt and came up with a crazy idea to tie a knot on the end, throw it over the door and try to copy the motion of clipping a ladder except do it using my own body against gravity. it worked. i could do work, curls, flies. i started to make them for guys in the squadron. >> after 14 years of service, randy enrolled in stanford business school and people on campus started noticin...
>> randy began to realize his simple fitness system might have the potential to become a lucrative business and he was willing to make a bet on it. >> i think i had about 2$50,000 to my name. i spent that buying a soma clean and working on a prototype over the summer. >> it provided undeniable results and unlimited processes. copycats and counterfeits took off. >> what's the difference? >> not only are they copying your product wu they're trying to get the trademark. they're trying to convince the consumer thatey are you. copycats copy your product but don't put your trademark on it. >> he nee...