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It was a Sunday in July in 1989, the final day of the Cheyenne (Wyo.) Frontier Days, and 25-year-old Lane Frost screwed himself into the back of a bull named

Photo Submitted Submitted Silver Creek Rodeo Company’s heritage runs deep! It goes back as far as 1976 with the creation of the Delayne Long Rodeo Company. For over 25 years the Long family produced some of the most notable rodeos in Kansas, Oklahoma, Nebraska, Missouri and Iowa, and annually provided livestock to several association Finals events each year. In 2003, the Delayne Long Rodeo Company was sold to a new owner and the next chapter began. In 2012, the new owners made the decision to move to the next level. They purchased a Professional Rodeo Cowboys Association (PRCA) stock-contra...