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Is fascinating to me, and so before i go to the business, i want to stop off and see what its all about. Oh, hi there. Woman hi. Lemonis how are you . My first stop is the post office, where santas helpers answer all the letters. Woman 2 it will come here if it says north pole. Lemonis this is the best one. One thing i want to do before i leave is write a letter to santa and ask him to give me a good business. This town is fantastic. From a marketing perspective, id say youre starting with a leg up, and thats why i decided to show up with the christmas spirit. When i walk in, im expecting to w...

Patrick i mean, i dont want to be, like, sitting here just. Lemonis . Working . His brand wont just go out of style, it will go out of business. Patrick im just so [bleep] scared. Lemonis my name is marcus lemonis, and i risk my own money to save struggling businesses. Were not gonna wake up every morning wondering if we have a job. Were gonna wake up every morning wondering how many jobs we have to do. Its not always pretty. Everythings gonna change everything. But i do it to save jobs, and i do it to make money. This. Lets go to work. Is the profit. In 2008, Patrick Dilascia moved from new y...

I care about the product. Lemonis and dad greg pursues his own ideas. And what is your role . Jennifer not listening. Lemonis . Without consulting anybody. Greg they accuse me all the time, marcus, of going rogue. Lemonis and the further they drift apart. Jennifer you want things a certain way. Chandler do you think i just like to fight . Lemonis . The more the business suffers. Greg weve hustled, man, you know, and we aint got a pot to piss in to show for it. Lemonis if i cant help lyles understand where they want to go and how theyre gonna get there. Jennifer dont tell me that its because of...

Mike if i was going to go out and pitch this right now, it would be a very detailed plan. It wouldnt be anything like this. Lemonis im marcus lemonis, and i risk my own money to help businesses. I love investing in american businesses. Woman people are here because i care. Lemonis its not always easy, but i do it to create jobs, and i do it to make money. Do we have a deal . Lets rock and roll. Man yeah lemonis this is the profit. Hatbox is a local hat store in downtown austin and it specializes in any kind of hat. Literally any kind of hat that you can think of. Now, we know that the accessor...

If we can just raise the revenue by 2030 , thats 200300,000 dollars. [chrissy] i used to design Flagship Stores for Luxury Brands like coach and guess. [erik] and i built airports, federal buildings, and projects on a massive scale. This is like straight out a horror movie, this is crazy. But while we were working for big companies, we realized we could join forces and use our expertise to improve profits of boutique businesses. This is the money maker. [erik] so after we got married, we started our own company, to boost entrepreneurs just like us. This will be the first restaurant in a hotel ...