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DUBAI: The Coca-Cola Co. has lit up the Burj Khalifa in Dubai as part of the unveiling of its new global philosophy, Real Magic. Announced at the end of last year, the philosophy has been accompanied by a refreshed brand identity including a new take on the Coca-Cola logo called the hug. The logo lifts the curved Coca-Cola trademark on bottles and cans “to provide a visual
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The revamp also includes new packaging with a re-interpreted visual language, all in an effort to express physical human togetherness.