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Coca-Cola Taps Restaurant Brands International Design Chief Rapha Abreu He will leave the brand the same month as chief brand officer Fernando Machado Abreu is heading back to Coca-Cola, where he had worked for eight years previously. Rapha Abreu 3 hours ago Coca-Cola has hired Restaurant Brands International (RBI) vp, global head of design Rapha Abreu to join the soft drink multinational organization as its global vice president of design.

Burger King identity Jones Knowles Ritchie’s identity for Burger King pays tribute to the brand’s heritage with a design that’s both delicious and saucy. Responses by Jones Knowles Ritchie Background: Burger King came to us with a mission to transform its business, achieving the highest standards for food quality, sustainability and restaurant experience in the QSR industry. The original Home of The Whopper® operates more than 18,800 locations in more than 100 countries. With a commitment to digital-first expression and recent improvements to taste and food quality—through the remova...

Share Via: The old logo was launched in 1999 and the new one appears to pay homage to the brand’s design heritage. Burger King (BK) has announced a new visual design that will be present throughout all touchpoints of the guest experience. A press note claims that the design is inspired by real food and the look marks the first complete rebrand in over 20 years. Burger King's old and new logo The note mentions that the redesign is supposed to emphasise on digital-first expression and makes references to recent improvements to taste and food quality. The new logo will be seen at outlets an...

Burger King rebrands for 1st time since 1999 For the first time in more than 20 years, Burger King is launching a new logo and look. Photo: Provided. Jan. 7, 2021 It's got a bit of the funk and fun of the early '70s, along with a modern twist reflective of a brand that is insistent on not taking itself too seriously. And today it becomes reality. "It" is Burger King's new branding that's not too far a departure from the chain's current look, but still moves solidly forward for the modern audience. "The Burger King brand is all about real, simple and delicious food, and our new logo communicat...