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Burger King identity Jones Knowles Ritchie’s identity for Burger King pays tribute to the brand’s heritage with a design that’s both delicious and saucy. Responses by Jones Knowles Ritchie Background: Burger King came to us with a mission to transform its business, achieving the highest standards for food quality, sustainability and restaurant experience in the QSR industry. The original Home of The Whopper® operates more than 18,800 locations in more than 100 countries. With a commitment to digital-first expression and recent improvements to taste and food quality—through the remova...

Burger King Burger King is out with a fresh spin on its 1969 logo that gives the No. 2 burger chain a look that’s more fitting for today’s digital screens, packaging, uniforms and even its drive-thru lanes, giving the Home of the Whopper a decidedly 2021 overhaul. The updated design, which the chain worked on with Jones Knowles Ritchie (JKR), has begun to appear on Burger King’s app and at newly opened restaurants. It comes after the Restaurant Brands International chain overhauled its ingredients, removing artificial colors, flavors and preservatives, and put more emphasis on sustainab...