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New york. come to atlanta and it's 50 and raining. i should be where you are today. thank you for keeping us company nonetheless. we hope that you're having a good sunday so far. you know, i don't know if you're one of the people who needs a soda first thing in the morning. let's talk pepsi or mountain dew because they're doing damage control over what's being called "arguably the most racist commercial in history." have you seen it? it's not. >> it's easy. just point to it. >> so, yesterday victor blackwell spoke to the founder of raprehab.com. he blew the whistle on this ad. started by ask...

And what they say because it's going to affect them 24/7 in their whole lifestyle. branding is where all the money is these days so financially it hurts and other people will take notice and that's a real good thing. >> paul porter from raprehab.com joining from us orlando. joey? >> tyler, the creator, created this in his head in five minutes,s they' not the way we do marketing. marketing has to be more meaningful. back to the 1940s it was created as a beverage mixer, something that created harmony, not bigotry. >> thank you so much. check this out, the first ever manned solar airplane, sola...

>> that is bad. raprehab.com, says he blew the whistle on the mt. dew ad. paul i hadn't seen that. what did you think when you first saw it? >> well you expect shock these days, and i was shocked and made a phone call and tried to get some things started. >> why would a company think that this would be a good way to sell soda, and that wouldn't be offensive? >> well, to their credit i have to say that they made a quick decision to get rid of it and to be honest, we're playing it now and it was dead on tuesday, so you know, i commend pepsi for taking it off as quick as possible. i guess when yo...