Rate Parity News Today : Breaking News, Live Updates & Top Stories | Vimarsana

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Let’s face it; we’ve all been tempted to play with rates to boost revenue. It’s the oldest trick in the revenue management book, you might even say that’s exactly what revenue management is. But I’m specifically referring to the practice of lowering prices during the booking process, then adding hidden fees later. The guest feels like they’ve been duped, but hey, you’ve made a few extra bucks, right?

There was a recent discussion on LinkedIn about the need for maintaining rate parity in hospitality and its implications.

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Now more than ever, hoteliers must carefully examine their distribution channels and understand their target audience to drive profitable demand – yet this is no easy feat. The average consumer browses multiple websites when looking for a hotel stay while also searching for the best prices. As global travel returns and already exceeds pre-pandemic levels in some markets, hoteliers will need to use every available channel to capture bookings and stay ahead of their competitive set.