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Campaign Review: latest campaigns from Allianz, Budget Direct & Rams Mumbrella invites the industry’s creatives and strategists to offer their views on the latest ad campaigns. This week: The Works' Nathan Bilton, Akcelo's Dave Di Veroli, and TBWA's Katharina Vassar evaluate the recent campaigns from insurance companies Allianz, Budget Direct, and home loan company Rams. May 20, 2021 8:23 ADVERTISEMENT Nathan Bilton, creative director at The Works, says:  ‘Behind you for what’s ahead’ is nice. It’s what I want from insurance but has some creative potential too. And this spot is th...

Raymond A. Ram returns in first brand work with Saatchi & Saatchi May 12, 2021 11:04 Home loans company Rams has launched a new campaign in the first brand work with Saatchi & Saatchi since the agency won the account in 2019.  The integrated campaign revolves around the statement ‘Home Loans are what we do’, a declaration of the “expertise the brand has in the home loan space, while reinforcing its position as a first-party lender,” according to a statement. The campaign carries over the character of Raymond A. Ram, while looking to “evolve the character… both in terms of his co...

May 12 2021, 9:19 am | BY Ricki Green | 7 Comments In its first new brand work with RAMS, Saatchi & Saatchi has developed an integrated campaign that shines a spotlight on the seemingly obvious statement “Home Loans are what we do”. It’s a declaration of the expertise the brand has in the home loan space while reinforcing its position as a first-party lender.   Says Christian Johansson, head of marketing and digital at RAMS: “We wanted to celebrate what really sets RAMS apart – our team of home loan specialists who focus only on providing tailored home loan solutions for cus...

Creative 5 Add to collection This is the first campaign delivered by RAMS' new agency Saatchi & Saatchi Australia In its first new brand work with RAMS, Saatchi & Saatchi has developed an integrated campaign that shines a spotlight on the seemingly obvious statement “Home Loans are what we do”. It’s a declaration of the expertise the brand has in the home loan space while reinforcing its position as a first-party lender. Says Christian Johansson, head of marketing and digital at RAMS: “We wanted to celebrate what really sets RAMS apart – our team of home loan specialists who focus ...