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Prioritising 'Purpose' is the heart of top-notch communication, say industry experts at PRCA 2022

Mumbai: Traditional PR today has come a far way from being a one-way tunnel to thrust information out to the public. It has evolved into a fundamental component of marketing and is no longer considered a stand-alone area of expertise. It is a function that works in tandem with a company’s advertising, social media strategy, new business efforts, internal communication, and ....

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