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Some prominent names moved on to explore newer domains. 24 Dec, 2020 - 08:32 AM IST     |     By Mansi Sharma      NEW DELHI: Change is the only constant, and 2020 was a year of change. Big ones.On personal and professional fronts, both. Folkspicked up new skills, explored previously untried things, made self-discoveries. The trend reflected in the way people moved across industries, looking for fresh challenges and opportunities – looking for change. The marketing and advertising industry was also no stranger to this. There were a number of movements within agencies, some also...

Despite the pandemic, new entrants have lined up in the marketing and advertising block. 22 Dec, 2020 - 08:47 AM IST     |     By Mansi Sharma      NEW DELHI: While battling the great recession in 2008, then chief of staff in POTUS Barack Obama’s office Rahm Emanuel had famously stated, “You never want a serious crisis to go to waste. I mean, it’s an opportunity to do things that you think you could not do before.” Emanuel was possibly inspired by Sir Winston Churchill, who’s believed to have said something along those lines in the mid-1940s, when the world was engulfed...

linkedin Setting up a new business is a challenging process. Par for the course are coming up with a viable idea, signing up clients, having conversations with investors, hiring the right talent, investing in office space, setting up the IT infrastructure, and the list goes on. What happens, then, when a global pandemic throws a spanner in the works?   Campaign India spoke to senior professionals from the advertising world, who began their entrepreneurship journey right in the middle of the pandemic.     Covid-19 made a lot of agency start-ups re-think their launch strategy. Founders of so...

(Unsplash) Setting up a new business is a challenging process. Par for the course are coming up with a viable idea, signing up clients, having conversations with investors, hiring the right talent, investing in office space, setting up the IT infrastructure, and the list goes on. What happens, then, when a global pandemic throws a spanner in the works?   Campaign India spoke to senior professionals from the advertising world, who began their entrepreneurship journey right in the middle of the pandemic.     Covid-19 made a lot of agency start-ups re-think their launch strategy. Founder...