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Hannah McKelson Hannah McKelson  – April 23, 2021 Wildlands is your source for the world of travel, outdoor adventure, conservation, and the stories of those who live wild lives. Editor’s Note: This is Part 2 of a two-part series documenting a visit to the California Ghost Town of New Idria. Read Part 1 here. If at first you don’t succeed… A first attempt to reach one of California’s most elusive ghost towns certainly didn’t go according to plan. To ensure I actually reachedNew Idria this time around, I contacted a local publication, the Benito Lin...

Tuesday, April 13, 2021 Continuing the National Law Review’s overview of the Good2bSocial digital marketing certification, this week we look to Email Marketing for law firms. Email Marketing is a critical element of law firm digital marketing, and the Good2bSocial Digital Marketing Certification provides an overview of key principles such as Email Segmentation, A/B Testing and Email Marketing Drip Campaigns. Kevin Vermeulen Good2bSocial’s COO:, “There is a natural sense of urgency that tends to accompany the legal field that marketers can take advantage of with email marketing...

by Jamie Wendt | Mar 5, 2021The Guests The children press their noses  to our bumpy, flawless etrog.  They hold it tightly, inhale its zesty scent,  pass it on to apparitions over their shoulders.  Winged angels – my ancestors – reunite, mingle and drift  like holy ushpizin... by Jamie Wendt | Dec 29, 2020Ner Tamid after Solomon Iudovin The shoemaker labors over his leather, his work. A singular lightbulb illuminates his hands, like a ner tamid, stitching perfection, a livelihood. The artist considers him an obsession, a relic to carve, “The Past,” Woodcuts, 1928. The... ...

Friday, April 2, 2021 The eight modules of Good2bSocial’s Digital Academy provide legal marketers with critical components of an effective digital marketing program adapted for the unique needs of the professional services industry. Good2bSocial’s Digital Academy fills the need for legal marketers to demonstrate that they have a baseline of digital marketing concepts, and also provides law firm CMOs an objective way to assess team members' or potential hires’ legal marketing knowledge. Last week, we covered Good2bSocial’s Digital Academy’s course on search engine optimizat...

Thursday, March 4, 2021 Last week, we covered Good2bSocial’s content marketing strategy for law firms module, going over how law firms can use thought leadership to align their business goals with those of their clients. Good2bSocial’s Digital Academy includes eight modules that provide legal marketers with essential knowledge of digital marketing concepts. Good2bSocial’s Digital Marketing Certification offers a module on Law Firm Social Media Strategy, complete with videos, articles, assignments, and webinars that break down how firms can put together a valuable social media ...