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Washington [US], May 2 (ANI): Researchers from the University of Arizona and the University of Utah recently examined why most scholarly research is misinterpreted by the public or never escapes the ivory tower and suggested that such research gets lost in abstract, technical, and passive prose.
American Marketing Association Researchers from University of Arizona and University of Utah published a new paper in the Journal of Marketing that examines why most scholarly research is misinterpreted by the public or never escapes the ivory tower and suggests that such research gets lost in abstract, technical, and passive prose. The study, forthcoming in the Journal of Marketing, is titled “Marketing Ideas: How to Write Research Articles that Readers Understand and Cite” and is authored by Nooshin L. Warren, Matthew Farmer, Tiany Gu, and Caleb Warren. From developing vaccines to nudgi...