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Graphic ad campaign aimed at getting smokers to quit. you've probably seen some these. they're print and tv spots that feature real people who nearly died from smoking and they were controversial. are controversial because they're considered disturbing by many people but apparently they were very effective. joining us with a look at the results, cdc director, dr. tom friedan. doctor, how effective were the ads? >> bottom line ads like these work and worked really well. we hoped optimistically that 50,000 people quit smoking because of these ads. on a most minimum estimate, at least 100,000. so...

You cannot puff out a nice cloud with the gum or the patch. >> your question of whether it can lead to nicotene abuse and ultimately lead to cigarettes smoking themselves has not been answered yet. dr. tom frieden believes that e-cigarettes are unproven, easily misused and need to be regulated. study just out from the c.d.c. shows 10% of high schoolers using e-cigarettes. that's double from a year ago with 80% of them also smoking tobacco. >> we don't know in the long run whether e-cigarettes will be helpful or harmful overal. what we do know is that it's a real risk for kids and it's very unf...

Our innovative special care program offers strategies that can help. jenna: new developments and breaking stories this hour. jon: expect everything. that's what syria's president is calling the united states for retaliation of any strike on his country. our president makes a major push for military action to congress and the american people. a new report on just how far the n.s.a. spying goes and how vulnerable your smart phone might be if the government should want to keep an eye on you. if someone you know tried to quit smoking but can't kick the habit, the answer might be e-cigarettes. it's...

Have actual stories like this, they're able to really make a difference. the more we at federal level and state governments run hard-hitting ads, the more spokers are going to -- smokers are going to quit and more lives are being saved. jenna: you're well aware of, and there is lot of talk from people moving to smoking regular cigarettes and to electronic cigarettes. how do you know these ads are really what is causing people to stop smoking? >> well woe know these ads work. when you show graphic images, when you show reality, you pull back the curtain, what we as health care professionals see...

E-cigarettes are as good as nicotene patches in helping people give up smoking. is it true or could they lead to more use of the regular tobacco? we have more. >> that's the question. do e-cigarettes work? a first of its kind highly scientific randomized study, the kind we like, published today in the prestigious british journal found that many people were able to quit using e-cigarettes as using the nicotene patch we're familiar with, more commonly used. founder and president of the national vapors club thinks that e-cigarettes have a big advantage over the patch because you put something in ...