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Jenna: thankfully no one was hurt. doesn't make it less frightening. >> reporter: can you imagine watching your child up there. jon: i'm sure the parents were none too pleas pleased. >> reporter: i'm sure we will hear later from them. jon: a horrible prank goes wrong a high school track star is shot dead by accident. prosecutors are weighing charges in this tragedy. our lyle panel weighs in. plus the centers for disease control and prevention. saving lives by convincing folks to quit smoking. we'll talk to the director of the cdc about a hard-hitting campaign that took a lot of heat but seem...

I.d. calling me to telling me to vote for romney. it was a point of contact. you can't count points of contact. you have to build relationships with the communities. then all the ads work because they're just validaters. if you just run ads and do robocalls you're going to lose and that's what this party has to learn. >> ken, you found that some republicans are continuing to defend karl rove. now, why? because isn't the overbhem wheming evidence as mr. tyler has just said that he didn't know what he was talking about? >> well, he certainly holds great sway, and i agree with rick on that. he is...

The difficulty is people on the defensive initially is romney ryan ticket specifically paul ryan. the question is will they be able to flip president obama and make it about obamacare? we will see. they have a ton of money to spend. see how the ads work. right now is the pressure is on paul ryan. that is why brit was on him about you are cutting money, they are cutting money. but theirs is guaranteed, yours is not. they have serious questions. >> bret: off the bench, a good pitching -- >> all right. well, good. >> bret: next up, the president runs on energy.

Ideas from the romney campaign, about how to produce those jobs, they are thinking well, you know, maybe he is not up to it. the super pacs are running ads but they have been critical of obama. they haven't boosted the image of romney. >> bret: romney campaign be l deploy a lot of money soon we expect. your sense of the race? >> obama had a spending edge until now. the ads, huge advantage in advertising especially in ohio. the poll show the ads work. particularly the negative ads. they have been able to portray romney as out of touch. he has to say i may be out of touch. socially. but obama go...

But this is a real problem for him. it's a vulnerability, and, you know, the campaign, the obama campaign has been very confident with the attacks on bain. the outsourcing thing is a whole new leg of this strategy. but when they ran those ads, when they attacked him on bain, i mentioned before, the thing about democratic bedwetters, they said, listen, this is not a strategy that is aimed at the elites in washington, d.c. and new york and boston. it's aimed at these swing states and they have been very confident, their polling show that those ads work and their attacks work, they intend to keep...