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You know, like drama, it's a better way to drive album sales quite frankly because it makes you engaged, more so than just here is some songs in the abstract about somebody i'm in love with. mao you have the reality show attachment. and i think that's what he is going for. it just seems that contrived. >> mel? >> i don't think she is in on it, though. i don't think she is in on it. and i'm afraid that the next album is going to be called restraining order. >> well, the next album is called paula. so does he win her back, mel? >> no. and in fact, the one story that nobody is talking about is th...

This is a reality show in audio form. it's arguably like if kim and kanye did a soundtrack instead of a series, this would be it. and these days, that kind of like drawing your audience in and creating this kind of false, you know, like drama, it's a better way to drive album sales quite frankly because it makes you engaged, more so than just here is some songs in the abstract about somebody i'm in love with. mao you have the reality show attachment. and i think that's what he is going for. it just seems that con trooifd. >> mel? >> i don't think she is in on it, though. i don't think she is i...