CNN EarlyStart October 14, 2013 09:19:00
With the american cancer society in order to raise money for breast cancer awareness. a huge campaign is happening so a lot of the things you see used, a lot of the cleats and the balls are getting signed by the players and then auctioned off. they are telling a son of merchandise online to benefit the american cancer society. we are very excited about this. >> it was very visible at the games. you could not watch without seeing it and thinking about it and discussing it. hopefully it gets more and more people, including men, involved in what is really a crucial fight against cancer. >> absolu...