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April 19, 2021 10:55 Independent network Hero has continued its new business streak, with its marketing agency B.B.E. picking up the strategy and creative for plant-based meat company, V2Food. The appointment followed a competitive pitch, as the brand sought an agency partner to take it through its next phase of growth. V2Food launched in 2019 and was behind Hungry Jacks’ plant-based V2 Rebel Whopper.  The brand was founded by Nick Hazell and is a partnership between the CSIRO, Main Sequence Ventures and Jack Cowin’s Competitive Foods Australia. “It’s been less than a year since we ...

April 16, 2021 8:12 Nova Entertainment’s much-loved mascot Nova Boy is back, with the network reviving the character for a new national advertising campaign launching on 18 April. The campaign TVC sees an animated version of Nova Boy appear in studios alongside Nova’s flagship breakfast and drive show talent, as well as alongside commuters and other listeners tuning into Nova throughout their day.  Nova’s group programme director, Paul Jackson told Mumbrella the new campaign was about simplifying the brand proposition for Nova. ADVERTISEMENT “What’s really important wit...

How Nova's programming and marketing chief is balancing nostalgia with new thinking Nova's chief programming and marketing officer talks through the new Nova marketing campaign, return of the Nova Boy character and how to constantly adapt to suit changing consumer sentiments Nova and smoothfm may seem like strange bedfellows, but the two represent distinctive, complementary approaches to a growing desire for radio stations to be upbeat and provide both a mix of contemporary and nostalgic tunes for listeners. That’s at least how Nova’s chief programming and marketing officer, Paul Jacks...

Nova revives Nova Boy for massive marketing push The Nova Network’s iconic ‘Nova Boy’ character is back, fronting a multimedia campaign from Sunday. Nova Boy was central to the station’s launch 20 years ago, but hasn’t been used since 2015, when he appeared in some outdoor advertising for the network. Radio Today the milestone and the character’s revival were simply a coincidence. Instead, he said, the motivation  of bringing him back to life was around capitalising on Nova’s point of difference in the market. “So, ...

Adventure Bar Group takes first steps outside London heartland  Experiential cocktail bar company, the Adventure Bar Group, has unveiled a pair of landmark venues in Birmingham – its first steps beyond its London heartland. The group now operates 12 sites across London and Birmingham, including branded bars Tonight Josephine, Bar Elba, Blame Gloria and The Escapologist. Led by founders Thomas Kidd and Tobias Jackson, the Group debuted the first of two new sites on Monday 12 April with the launch of an outdoor bar and dining concept Luna Springs in Digbeth before the opening of second site,...