Cinema ad seller Screenvision taps Redbox to boost advertising capabilities
Credit: Redbox With all fronts of the movie business in turmoil due to the ongoing pandemic, Redbox, the DVD rental kiosk business that has recently ventured into the ad-supported streaming space, has teamed up with cinema ad seller Screenvision Media to bolster its advertising capabilities. Consolidated under Redbox’s advertising sales arm, Redbox Connect, the partnership will allow the Chicago-based DVD peddler to “provide national, regional, and local advertising” to roughly 40 million customers through its entertainment network, which encompasses physical rental kiosks, a mobile app...
Source: adage.com