Taste without sacrifice – how food companies are meeting consumer demands for healthier products
As consumers access to nutritional information improves, they are increasingly aware of the potential impact of sugars on their diets and health. 42% of EMEA consumers are trying to choose healthier products, with reduction of sugars op of mind (Source: Cargill’s IngredienTracker 2022 Survey). The same survey found that sugars continue to be what consumers are most likely to look at on the nutrition label. This trend is fuelled by an explosion of information and data about the food that we all eat as well as regulatory pressures encouraging manufacturers to embrace lower-sugar alternatives.
Source: confectionerynews.com