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Big investors, celebrity chefs and chains rushed to open ghost kitchens during the pandemic, and they were expected to make up more than 20% of the restaurant industry by 2025. But ghost kitchens are now crashing.
MrBeast entered a partnership with Virtual Dining Concepts to make burgers under his name. Then it all unraveled into dueling lawsuits.
MrBeast entered a partnership with Virtual Dining Concepts to make burgers under his name. Then it all unraveled into dueling lawsuits.
There are a few pandemic habits we have embraced: Zoom meetings, QR codes, hand sanitizer. Not so much the ghost kitchen, an innovation that promised to change the world, but has shaken out to be more a thing of quarantine folklore than a reliable business.
Ghost kitchens – restaurant kitchens that offer only delivery – surged to prominence during the pandemic. But they are fading just as quickly as consumers return with gusto to dining in real life.