March madness stories at Techdirt.
Posts about march madness written by Mike Masnick, Dark Helmet, and Tim Cushing
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Posts about march madness written by Mike Masnick, Dark Helmet, and Tim Cushing
Thu, Mar 11th 2021 7:38pm — Timothy Geigner It will come as no surprise to most of our readers that the NCAA is a jealous protector of its March Madness trademark. Much like the Super Bowl, the NCAA likes to march (heh) around and try to pretend like its trademarks give it overly restrictive rights when it absolutely doesn't. But what you may not be as familiar with is all of the ride along trademarks the NCAA has amassed relating to its men's basketball tournament. For instance, the NCAA also holds a trademark for "March Mayhem" and has used that in advertising partnerships in the past. Fo...