GM Files To Trademark Cheyenne Fourth Time In 12 Years
The GM Authority Take The persistent nature with which GM is pursuing trademark rights to the Cheyenne name suggests that the automaker is planning on bringing to market a product with that very name. At this point, what kind of vehicle will be represented by the name is unclear. However, as the Goods and Services description suggests, it will be used for a truck. A concept Chevy truck – Silverado Cheyenne Concept – could provide some insight into the matter. Rolled out at the 2013 SEMA show, the show truck was a performance-oriented variant of the K2 platform Silverado. The Regular Ca...