Free research shows how to boost ad sales | Kansas Press Association
A new six-part promotional series is available to local publishers eager to tout how newspapers' multigenerational readership is a lucrative target for advertisers. The promotions are free to use from The Relevance Project, which teamed up with the research firm Coda Ventures, seven newspaper trade associations, and Metro Creative Graphics to produce them. Series I of the "All!!! Ages Read Newspapers" presents research pinpointing impressive use of newspaper content by three generations: Millennials, Gen Xers and Baby Boomers.
Source: kspress.com
