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Free research shows how to boost ad sales | Kansas Press Association

A new six-part promotional series is available to local publishers eager to tout how newspapers' multigenerational readership is a lucrative target for advertisers.

The promotions are free to use from The Relevance Project, which teamed up with the research firm Coda Ventures, seven newspaper trade associations, and Metro Creative Graphics to produce them.

Series I of the "All!!! Ages Read Newspapers" presents research pinpointing impressive use of newspaper content by three generations: Millennials, Gen Xers and Baby Boomers.  ....

Tom Silvestri , Gen Xers , Relevance Project , Coda Ventures , Metro Creative Graphics , Pages Read , Relevance Project Revenue Resource , Relevant Point , Executive Director Tom ,

Are you signed up for KPA-CPA joint convention? | Kansas Press Association

The first-ever joint convention of the Colorado Press Association and Kansas Press Association is scheduled for this Thursday and Friday, May 20 and 21. Once again, it will be a virtual convention.

Over the two days, participants will be able to network with peers across the state and into a neighboring state, share ideas and learn from industry experts to produce better journalism, build more innovative and sustainable businesses and contribute to stronger and more informed communities. ....

United States , January Spring , John Ferrugia , Glynn Walsh , Susan Greene , Kevin Slimp , Fred Brown , David Chavern , Nora Benavidez , Chris Sopher , Priscilla Waggoner , Katie Wolf Perkins , Liz Morales , Rebekah Monson , Ariel Zirulnick , Scott Yates , Bianca Gamez , Jim Pumarlo , Jim Iovino , Angie Howes , Matt Larson , Ron Smith , Ross Mcduffie , Tina Griego , Elizabeth Hansen Shapiro , Emily Bradbury ,